Musk pressured the company with a string of tweets - some mischievous, some barbed and all impulsive. And when Twitter resisted his overtures, Mr. To push the $44 billion deal through, he turned to a small inner circle, including Jared Birchall, the head of his family office, and Alex Spiro, his personal lawyer. He had no plan for how to finance or manage Twitter, Mr. Musk, the world’s richest man, did the opposite.
As Twitter negotiated a sale to Elon Musk last month, the social media company pulled out a corporate takeover playbook.
